Guardians of the galaxy

Guardians of the galaxy was directed by James Gunn and produced by Kevin Feige. The production budget for this film was $170 million.
This film stars:

• Chris Pratt

 

• Vin Diesel

• Bradley Cooper

• Zoe Saldana

This movie uses lots of prosthetic and make up effects as well as motion capture technology.

Guardians of the Galaxy used many marketing techniques, this includes bus adverts, trailers on tv, billboards, merchandise as well as pages on social media (e.g. twitter and facebook.) 

There is use of cross media convergence as there are numerous forms of social media for this movie such as a Facebook page and a twitter page as well as an instagram page.

There is use of technological convergence as there is a game both online and as an app for smartphones.

This film was released worldwide, the main release dates were :

• 1st August- USA
• 31st July- UK
• 1st August- Canada
• 31st July-Australia

This film was available in both 2d and 3d.

The audience of this are fans of action/adventure films ( perhaps young adults and adults.)
https://www.youtube.com/watch?v=B16Bo47KS2g - trailer
https://www.youtube.com/watch?v=fushyFwH0b0- Soundtrack