Honey Trap

1) Rebecca Johnson is the director of the film Honey Trap.

2) The director chose this particular film because it was a true story. A girl named Samantha Joseph led her friend into an ambush led by her boyfriend and his gang, where he was murdered. This film focuses on the fact that young people now a days are being killed in violent crimes. This film was to send a messege through the eyes of Samantha Joseph.


3) The producer of the film was Sarah Sulik

4) The director Rebecca Johnson found the produce Sarah Sulik because Sarah was the owner of Bright Pictures.

5) The budget of the film Honey Trap was £1 million

6) The funds financed for the film was solely relying on the public. All the money came through crowd-funding. £20K came from the Walcot Foundation.

7) Rebecca Johnson used the same casting process as Top Girl- searching for young people via agonies, theatres, schools and community centres

8) The director collaborated with:

•  The director of photography- David Raedeker 
• Editor- Tracey Granger
• Community Liaison- Julie Fawcett
• Rapper- skwilla
• RWD- music magazine

9) A camera, lighting equipment, a computer and computer software was the technology used in the process of making HoneyTrap.

10) Bucks music group made a sound track for the movie which is an example of cross media convergence.

11) The film was made in Brixton South London and this is important to the director because this is where the true story took place. Also in the past Rebecca worked with South London youths before.

12) The distributors of the film were Bright Light pictures and Fierce Productions.

13) Other films that were distributed through these was a film called Top Girl who was also directed by Rebecca  Johnson

14) The target audience for Honey Trap was young people from the age of 15 to the age of 21. Also anyone who is a able to relate to this film.

15) The different marketing tools used to promote the film are posters, trailers, print ads, social media, music and urban blogs whatsapp, Blackberry Messenger and other free message and networking services.

16) The 'social inclusion' of the film helped to promote the film because it attracts young people as they are able to relate more.

17) This film appeals to a national audience because it is a british film and young people that live all over Britain are able to relate to it.

18) 

19) The role of the BFI is to get the film watched by many people and this causes reviews to be written about it so many more people are a able to watch it.

20) The film has been crowd funded using the website indiegogo.com. it has been promoted through the website and Facebook and twitter page. This is the technical convergence used relating to the film's production, distribution and exchange.

21) The film is being released in Berlin, Rotterdam and Los Angeles.

22) Honey Trap was 17th and 18th October 2014 at the British film festival.

23)

24) Many cinemas are screening the film because it is released in other countries like Germany and America so this means it is a wide release.

25)

Honey Trap Research

Case Study           2 - Honey Trap


Directed by Rebecca Johnson

Produced by Sarah Sulick and Amy Gardner

Why did the director choose to tell this story? where is the story or idea from and why is it topical?
The story is based on a true events. Its about a girl named Samantha Joseph who led her friend into an ambush where he was murdered by her boyfriend and his gang.
Its topical because the story line can be very common in some parts of London and gang violence is common.

How did the director find a producer for the film?
She owns the production company bright pictures.

What was the budget?
under 1 million - 76,000

How did they raise funds for the film?
An indiegogo campaign with a £75,000 goal was launched to help fund the film during the early last year. the campaign went to raise just over £40,000

How did they find the films cast?
Searched for young people from schools, agencies, theatres, community centres and school casting.

Who did the director collaborate with to make the film?
Director of photography = David Raeder
Editor = Traley Granger
Community = Julie Fawlett
Rapper = Skwillia
RWD = Music Magazine

What technology has been used to make the film?
A camera, lighting, equipment, a computer, computer software

What examples of cross media convergence can you find?
Bucks music group has made the soundtrack.

Who is the distributor of the film?
Anchor guy entertainment which is a division of stars media  

What other films have they distributed? 
The evil dead series on vhs and DVD as used as the stephen king movie maximum over drive.

Who is the target audience?
- urban adults (25+) who seek out critically well reviewed films
- Urban young people (15-25), both sexes, who relate to the story

List the different marketing tools that have been used to promote the film to different audiences?
Social media: facebook, twitter, youtube

How was the 'social inclusion' aspect of the film helped to promote and market it to audiences?
it helps raise awareness of gang culture in Brixton

Why would this film appeal to a National Audience?
The film would appeal to a national audience as it is a British film with British actors

What is the role of the BFI London Film Festival in promoting the film and the film-maker?
People who attended the BFI london film festival might even see the movie and write a review about it afterwards which would spread awareness.

What examples of technological convergence can you find relating to the films production, distribution or exhibition?
The film has been crowd funded online using the website indiegogo.com. The film has been marketed online using Facebook, twitter and youtube, which would not been available a decade ago.

Where is the film being released (locally, nationwide, worldwide?)
Worldwide - Berlin, rotterdam, and los angeles

When is the film being released?
Was released on 17th october and 18th october in film festivals

How many cinemas are screening the film? (worldwide or restricted release)
worldwide

How successful is the film to date?

                                                Case Study 2 - The Honeytrap


Who Directed the film?

Rebecca Johnson 









                                                                                                                                                            
Who Produced the film?

Sarah Sulick and Amy Ricker

      


Why did the director chose to tell this particular story ? Where is this story or idea from?

It was a true story that was on the BBC news about a girl Samantha Joseph who led her friend which was boy into an ambush, where he was then murdered by her boyfriend and his gang. This then made Rebecca Johnson want to make a film based on it - The honeytrap.

How did the director find the producer?

She owns the production company bright pictures , that's where she found them.

Budget?

Under 1 Million Pound = £76,000

How did they raise the funds for the film?

An Indiegogo campaign with a £75,000 goal , was launched to help fund the film during the early of last year. The campaign went to raise just over £40,000. Not near to the £75,000 but it was a good price to raise.

How did they find the films cast?

They went searching in schools in Brixton , theatres and just by using young people who experienced like the sort of things that where in the film.

Who did the director collaborate with to make the film?

Director of photography - David Raedor
Editor - Tracy Ganger
Community - Julie Faulett
Rapper - Skwillia
RWD - Music magazine

What technology has been used to make the film?

A camera , Lighting equipment , A computer , Computer software.



What examples of cross media convergence can you find?

Bucks music group made the soundtrack for the film.

Where was the film made?

Brixton , London.       



Who is the distributor for this film?

Anchor bay entertainment which is a division of stars media.

What other films have they distributed?

The evil dead series on VHS and DVD


The Stephen King movie.
   

Who is the target audience/s?

15-25 year olds of both sexes , urban adults.

List the different marketing tools that have been used to promote the film to difference audiences?

Social Media:
Facebook
Twitter      
Youtube trailers
Instagram         


How has the 'social inclusion' aspect of the film help to promote and market it to audiences?

It helped raise awareness of the gang culture that is currently going on the the area Brixton

Why would this film appeal to a national audience?

The film would appeal to a nation audience as it is a British film with British cast.

What is the role of the BFI london film festival in promoting the film and the film-maker?

People who attended the BFI london film festival might even see the movie and write a review about it afterwards , which would then spread awareness to people.



  

What examples of technological convergence can you find relating to the film's production , distribution or exhibition?

The film has been croud funded online using the website indiegogo.com. The film has been marketed online using facebook, twitter and youtube, which wouldn't have been available a decade ago.

Where is the film being released ( locally , nationwide , worldwide ) ?

Worldwide - Berlin , Rotterdam and Los Angeles.

When is the film being released ( locally , nationwide , worldwide ) ?

Was released on 17th October
In Film festivals on 18th October

In Which cinemas is the film being released ( multiplex , arthouse etc....)?

In independent cinemas    


How many cinemas are screening the film? ( Is it wide or restricted release?)

It was screened in many cinemas
Wide released

 Cast.

- Jessica Sula
- Lucien Laviscount
- Ntonga Mwanza
- Naomi Ryan
- Danielle Vitilas
- Lauren Johns
- Tosin Cole
- Savannah Gordan
- Modupe Adeyeye

Honey Trap film

Production

Directed by: Rebecca Johnson 

She chose this story as it is current and applicable to young people especially in this area, this film is based on a true story.

Produced by: Sarah Sulick

Rebecca and Sarah came together through Bright pictures.

Budget

The budget for this film was under a million pounds. This was raised through online donations (crowd funding) and a grant from numerous UK film funders.

Casting

Cast were found through a professional casting agencies. Cast includes:

Jessica Sula

Lucien Laviscount

Ntonga Mwanza

Ntonga Mwanza

The director collaborated with many people for the making of the film, this includes :

David Raedeker – Director of Photography

Tracy Granger – Film Editor

Emily Nightingale – Playwright and Workshop Facilitator

Julie Fawcett – Community Liaison

Candid Casting

Technologies used:

Camera

Lighting

Computer

Computer software

Film was made in Brixton as this is where the true events took place.

Distribution

Film was distributed by Bright Pictures and Fierce Productions.

This production companies also distributed Top Girl.

The audience for this film is national and local and is for young people and 'urban adults.'

Marketing

This film was marketed through:

posters

Trailers https://www.youtube.com/watch?v=hHfCeClJEFI

Music

Free messaging services (bbm,whatsapp etc)

Social Media

This helps attract young people who can relate to the film.

This movie may appeal to a national audience as well as a local audience because there are young people all over Britain and it is a british film

The film is going to be release nationally and possibly in Berlin and LA, in independent cinemas.

It is going to be exhibition in the UK film festival on the 17th october 2014.

Exchange

It received praise by The BFI at the film festival.

Homework

AS Media Studies- Set 5 G322 Section B- Institutions and Audience Key Assignment Production- • The idea- Inspiration is where it begins. Someone would have to be inspired to write the script, direct or produce. Without the idea the film would not be made. • Development Finance- once there is a rough copy of the script the producer will have to make a pitch to financers in order to get money to further develop this film. • Script development- After the money is secured it is down to the writer finish the script and the key events will be shown to the producer and the financers for them to sign it off. • Packaging- Once the script is complete, the director and producer will decide how the want to film the movie and who they need to hire. The producer will then need to figure out exactly how much this film will cost. • Financing- Since making a film is expensive it is up to the producer to find enough money to make this film the highest standard and this requires investors willing to put money in. • Pre production- Once the finance is secured, the cast and crew come together and pre-production begins. • Shooting- This involves shooting the movie and this is where the cast and directors take the lead with what needs to be done. • Post production- Post production is where the editor takes the raw footage and assembles it together with the sound. • Sales- While the film is in post production, the producer will find a distributor to sell the movie to the public. • Marketing- Whilst the finishing touches are being put on film, the producer and distributor will work out a marketing strategy. • Expedition- A high profile premiere with all the stars of the movie including other celebrities and an explosion of press will be used to launch the film to the public. The main producers of the films in America:  Michael Mann  James Cameron  Steven Spielberg  Spike Lee  Tony Scott The main studios in America are Dream works and Warner Bros. Dream works is a production company that producers and develops films, television shows and video games. They have produced and developed films such as ‘Shrek’, ‘How to train a dragon’ and ‘Kung Fu Panda’. Warner Bros is an American producer company of films, television series and music. They have produced films such as ‘The hangover’, ‘The Matrix’, ‘The Dark Knight’. Ownership of studios have an impact on what films are made because they are the ones supplying the money and the space for the films. The choose what type of audience and what type of investors put money into the movie to support it financially. An independent film is a professional film production resulting in a feature film mostly outside a major film studio. This means that a major film studio will not have a say or an impact on the film that is made. Distribution- Distribution is the action of sharing something out among a large group of people. Films usually get to the cinema because there is a deal made between the distributor and the cinema. Together the decide the exact date release of the movie and once they agree on the details, the films is then released. A film producer is usually the person who brings in investors for the film and also supervises the production along with the director. The film distributors are the people that have agreed to distribute the film in public and it’s not always the same people. Traditional distribution is when film producers used theatrical release and had to wait until there were no other films being released at that same time. Modern distribution is uploading the video onto YouTube just like we did with our swedes. It is easy, free and it distributed on somewhere that everyone uses so it puts the word out. Film Festivals- film festivals are an extended presentation of films in a cinema usually all over a city or a region. A number of films would be shown and this helps make the movie more known. It reaches the target audience and this is a good way of distributing the film. Usually a film is distributed on a particular weekend because that may be the only time that is free and the target audience is a big part in when the movie is distributed. A lot of different people go to film festivals and this widens the target audience. Distributors are important because it is the part in the film chain that gets the movie to the public which is essentially the main goal when making a film. Without the distributor there would not be any point in even making the movie. Marketing The whole point of marketing is spreading the word about a movie. Telling people about the release date, the stars of the movie and anything else. It is essentially promoting the film so more people know about it and it is very important. Exhibition How an audience can watch a film-  Cinema  Television  Online (legal or illegal)  Netflix  Film festival A box office is somewhere where tickets can be sold to the public usually to go see a movie. The box office is a way to identify whether a movie has been successful or not just by looking at how many people went and watched it and how much money they have made. Producers and the studio owning the movie get the money for the successful films however they have to pay fees from the movie. Cinema like to persuade people to come and visit the cinemas instead of staying at home by offering deals like student discounts or orange Wednesdays. BFI- The British film intitute exists to promote greater understanding and appreciation of, and access to, film and moving image culture in the UK. Guardians of the Galaxy Guardians of the galaxy is a movie that was directed by James Gunn and produced by Kevin Feige. The stars of the movie:  Chris Pratt   Zoe Saldana   Dave Bautista   Vin Diesel   Bradley Cooper The movie was budgeted at $170 million. They used many marketing skills such as- Twitter Facebook Instagram Teaser trailer A phone app/game was also made for smartphones and this increased the promotion for the movie as well as attracting a younger target audience. Guardians of the galaxy was set to release on the 31st of July in the UK.


                                                   The Guardian Of The Galaxy






The producer Kevin Fiege and the director James Dunn.

 

 

The Budget of the film was $170 million. The box office made $752.8 million from the film.

 

The cast that have a part in the film are:

 

	Chris Pratt Zoe Saldana Dave Bautista Vin Diesel Bradley Cooper Lee Pace Michael Rooker Karen Gillan Djimon Hounsou John C. Reilly Glenn Close Benicio del Toro

 

An important technological process which was used in the Guardians of the Galaxy is fstop which was used to create the two different worlds. The use of fstop helped project paintings onto specific sets to assist a preview of what the final image/scene would look like.

Guardians of the Galaxy is being marketed in many ways to advertise the movie e.g. posters billboards in busy places to grab the attention of the target audience. Also merchandise’s are sold in the most popular store Disneyland. The use of a billboard is very important and useful because it creates public awareness of the movie, which means there will be a better turnout to the movie, which means there be a rise in the box office, it will also make the movie more popular. Another ways it was advertised was having trailers on youtube , had its own facebook page and also put the name on lots of kids products such as their toys.

 

 

 

Formats that was used is that the film was available in 3D , you could only go to the cinema to watch the film in 3D , by doing this their sales must of increased as you would have to pay a little more to watch a 3D film.

 

The movie was released worldwide. In the UK the film was released on the 31st July 2014. The film is in 2D and IMAX.The movie was mainly taken in the UK the locations of where the film was taken are Longcross and Shepperton Studios, and at the River thames and Millennium Bridge

 

The target audience for this film is young children aged 13 and above which means this movie also attracts adults, people who enjoy movies with these particular genres should be ready for a action packed viewing, also some parents would go with their young children to watch the film making the film targeted to adults aswell.

 

Here are some products that promote The guardians of the galaxy , from these product its aimed at lots of people. For example, the toys are aimed at young children , any one could own a mug and older teenagers buy the clothing. This shows that anyone could be a fan of the film, but if it weren't because of the promotional products not as many people would be aware of the film. Also you will know if people like the film by the sale of how many promotional products they have sold.

 

 

 

 

 



• Chris Pratt
• Zoe Saldana
• Dave Bautista
• Vin Diesel
• Bradley Cooper
• Lee Pace
• Michael Rooker
• Karen Gillan
• Djimon Hounsou
• John C. Reilly
• Glenn Close
• Benicio del Toro