Case Study 2 - The Honeytrap
Who Directed the film?
Rebecca Johnson
Who Produced the film?
Sarah Sulick and Amy Ricker
Why did the director chose to tell this particular story ? Where is this story or idea from?
It was a true story that was on the BBC news about a girl Samantha Joseph who led her friend which was boy into an ambush, where he was then murdered by her boyfriend and his gang. This then made Rebecca Johnson want to make a film based on it - The honeytrap.
How did the director find the producer?
She owns the production company bright pictures , that's where she found them.
Budget?
Under 1 Million Pound = £76,000
How did they raise the funds for the film?
An Indiegogo campaign with a £75,000 goal , was launched to help fund the film during the early of last year. The campaign went to raise just over £40,000. Not near to the £75,000 but it was a good price to raise.
How did they find the films cast?
They went searching in schools in Brixton , theatres and just by using young people who experienced like the sort of things that where in the film.
Who did the director collaborate with to make the film?
Director of photography - David Raedor
Editor - Tracy Ganger
Community - Julie Faulett
Rapper - Skwillia
RWD - Music magazine
What technology has been used to make the film?
A camera , Lighting equipment , A computer , Computer software.
What examples of cross media convergence can you find?
Bucks music group made the soundtrack for the film.
Where was the film made?
Brixton , London.
Who is the distributor for this film?
Anchor bay entertainment which is a division of stars media.
What other films have they distributed?
The evil dead series on VHS and DVD
The Stephen King movie.
Who is the target audience/s?
15-25 year olds of both sexes , urban adults.
List the different marketing tools that have been used to promote the film to difference audiences?
Social Media:
Facebook
Twitter
Youtube trailers
Instagram
How has the 'social inclusion' aspect of the film help to promote and market it to audiences?
It helped raise awareness of the gang culture that is currently going on the the area Brixton
Why would this film appeal to a national audience?
The film would appeal to a nation audience as it is a British film with British cast.
What is the role of the BFI london film festival in promoting the film and the film-maker?
People who attended the BFI london film festival might even see the movie and write a review about it afterwards , which would then spread awareness to people.
What examples of technological convergence can you find relating to the film's production , distribution or exhibition?
The film has been croud funded online using the website indiegogo.com. The film has been marketed online using facebook, twitter and youtube, which wouldn't have been available a decade ago.
Where is the film being released ( locally , nationwide , worldwide ) ?
Worldwide - Berlin , Rotterdam and Los Angeles.
When is the film being released ( locally , nationwide , worldwide ) ?
Was released on 17th October
In Film festivals on 18th October
In Which cinemas is the film being released ( multiplex , arthouse etc....)?
In independent cinemas
How many cinemas are screening the film? ( Is it wide or restricted release?)
It was screened in many cinemas
Wide released
Cast.
- Jessica Sula
- Lucien Laviscount
- Ntonga Mwanza
- Naomi Ryan
- Danielle Vitilas
- Lauren Johns
- Tosin Cole
- Savannah Gordan
- Modupe Adeyeye
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