Wednesday, 5 November 2014
Homework
AS Media Studies- Set 5
G322 Section B- Institutions and Audience
Key Assignment
Production-
• The idea- Inspiration is where it begins. Someone would have to be inspired to write the script, direct or produce. Without the idea the film would not be made.
• Development Finance- once there is a rough copy of the script the producer will have to make a pitch to financers in order to get money to further develop this film.
• Script development- After the money is secured it is down to the writer finish the script and the key events will be shown to the producer and the financers for them to sign it off.
• Packaging- Once the script is complete, the director and producer will decide how the want to film the movie and who they need to hire. The producer will then need to figure out exactly how much this film will cost.
• Financing- Since making a film is expensive it is up to the producer to find enough money to make this film the highest standard and this requires investors willing to put money in.
• Pre production- Once the finance is secured, the cast and crew come together and pre-production begins.
• Shooting- This involves shooting the movie and this is where the cast and directors take the lead with what needs to be done.
• Post production- Post production is where the editor takes the raw footage and assembles it together with the sound.
• Sales- While the film is in post production, the producer will find a distributor to sell the movie to the public.
• Marketing- Whilst the finishing touches are being put on film, the producer and distributor will work out a marketing strategy.
• Expedition- A high profile premiere with all the stars of the movie including other celebrities and an explosion of press will be used to launch the film to the public.
The main producers of the films in America:
Michael Mann
James Cameron
Steven Spielberg
Spike Lee
Tony Scott
The main studios in America are Dream works and Warner Bros. Dream works is a production company that producers and develops films, television shows and video games. They have produced and developed films such as ‘Shrek’, ‘How to train a dragon’ and ‘Kung Fu Panda’.
Warner Bros is an American producer company of films, television series and music. They have produced films such as ‘The hangover’, ‘The Matrix’, ‘The Dark Knight’.
Ownership of studios have an impact on what films are made because they are the ones supplying the money and the space for the films. The choose what type of audience and what type of investors put money into the movie to support it financially.
An independent film is a professional film production resulting in a feature film mostly outside a major film studio. This means that a major film studio will not have a say or an impact on the film that is made.
Distribution-
Distribution is the action of sharing something out among a large group of people. Films usually get to the cinema because there is a deal made between the distributor and the cinema. Together the decide the exact date release of the movie and once they agree on the details, the films is then released.
A film producer is usually the person who brings in investors for the film and also supervises the production along with the director. The film distributors are the people that have agreed to distribute the film in public and it’s not always the same people.
Traditional distribution is when film producers used theatrical release and had to wait until there were no other films being released at that same time.
Modern distribution is uploading the video onto YouTube just like we did with our swedes. It is easy, free and it distributed on somewhere that everyone uses so it puts the word out.
Film Festivals- film festivals are an extended presentation of films in a cinema usually all over a city or a region. A number of films would be shown and this helps make the movie more known. It reaches the target audience and this is a good way of distributing the film. Usually a film is distributed on a particular weekend because that may be the only time that is free and the target audience is a big part in when the movie is distributed. A lot of different people go to film festivals and this widens the target audience.
Distributors are important because it is the part in the film chain that gets the movie to the public which is essentially the main goal when making a film. Without the distributor there would not be any point in even making the movie.
Marketing
The whole point of marketing is spreading the word about a movie. Telling people about the release date, the stars of the movie and anything else. It is essentially promoting the film so more people know about it and it is very important.
Exhibition
How an audience can watch a film-
Cinema
Television
Online (legal or illegal)
Netflix
Film festival
A box office is somewhere where tickets can be sold to the public usually to go see a movie. The box office is a way to identify whether a movie has been successful or not just by looking at how many people went and watched it and how much money they have made. Producers and the studio owning the movie get the money for the successful films however they have to pay fees from the movie.
Cinema like to persuade people to come and visit the cinemas instead of staying at home by offering deals like student discounts or orange Wednesdays.
BFI- The British film intitute exists to promote greater understanding and appreciation of, and access to, film and moving image culture in the UK.
Guardians of the Galaxy
Guardians of the galaxy is a movie that was directed by James Gunn and produced by Kevin Feige.
The stars of the movie:
Chris Pratt
Zoe Saldana
Dave Bautista
Vin Diesel
Bradley Cooper
The movie was budgeted at $170 million. They used many marketing skills such as-
Twitter
Facebook
Instagram
Teaser trailer
A phone app/game was also made for smartphones and this increased the promotion for the movie as well as attracting a younger target audience.
Guardians of the galaxy was set to release on the 31st of July in the UK.
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